Driving growth through strategic media planning and buying.
- First Omani based media planning & buying agency with an experience of 15 Yrs+
- Handled many top brands of different segments, national and international.
- Intimate knowledge of media – Digital, Social, Print, OOH/ Ambient, Radio, TV & Cinema, etc.
- Planning & brand communication led.
- Agency emphasis on technology & data balancing it with insights ideas.
MG embarked on a new digital campaign aimed at achieving two key objectives:
1) Enhancing brand awareness
2) Driving lead generation within a 45-day timeline.
The campaign’s primary goal is establishing and maintaining a top-of-mind presence for MG Motor among diverse generations, boosting engagement and generating new leads.
Our strategy focuses on creating awareness through digital and social media, as well as local newspaper portals.
We have utilized a cost-effective integrated package that combines digital, social, and radio advertising.
To optimise our reach, we will employ location-based SMS and digital advertising, in addition to strategically placed LED screens across the Sultanate.
Our client´s digital lead generation campaign was the primary focus, with all other channels working in support. The campaign was highly successful, with our team delivering more qualified leads than originally targeted, resulting in the overachievement of the campaign goals:
OMIFCO embarked on a new digital campaign aimed at achieving two key objectives:
1) Reaching the maximum number of people
2) Attaining maximum video views in 10 days
The campaign´s primary goal is to reach a maximum number of people and attain a maximum number of video views in 10 days.
Our campaign approach involves creating brand awareness through multiple digital and social media platforms such as Instagram, Twitter, LinkedIn, and YouTube. By leveraging these platforms, we aim to connect with users across all channels and create a strong brand presence.
Our goal is to ensure that our campaign reaches a wide audience and generates significant brand awareness.
The campaign was very successful and we have overachieved the target (qualified leads) by delivering:
Bank Muscat was re-launching their mBanking (mobile banking) app for their customer in Oman. This app was launched for customers to experience the bank muscat various services on the go and also to have a better reach and more video views.
MediaOne has suggested a complete digital campaign for the launch of mBanking app.
As the customer can experience the services only while downloading the app so this campaign was launched on digital platforms and the call to action was:
‘App Download’. We launched the campaign on Instagram, Twitter, Linkedin, & Youtube.
The KPI was set and the campaign was launched in Oman market (click and app download). The result was very impressive and we have delivered 81k+ video views, 17k+ clicks and more than a million impressions were served.
IMPRESSIONS
Oman Air was expanding their international network and is planning to launch new destinations such as Manchester, Tehran, Goa, Singapore, Gaungzhou, Najaf (Iraq), and also do some promotional campaign for their existing routes e.g. Thailand, Sri Lanka, Tanzania, Europe, and some part of Asia.
MediaOne has done an extensive research on these markets with our international associates to understand the media habits of consumers in these countries. The market research gave us an insight and basis, the media plan was presented comprising of print, OOH, and radio.
Singapore – print and radio was considered
China – print and radio was also considered
Tanzania – we have suggested the OOH print and radio to reach our audience
Similarly in other countries the media/medium were selected basis our finding to create an awareness and impact.
The campaign was well received by the travellers after launching the new destination. During the promotional campaign period, the seat occupancy rate was about 90-95% within the first few days.
LEADING
NEWSPAPERS
MALL BRANDING
These digital screens are placed very strategically on the topside of billing counters of Lulu. Exposure level is very high as customers have to stand there for billing. The commercials were running in a loop.
Mall entrance sliding door branding, from space buying to execution, MediaOne handles it effectively and efficiently.
Mall of Oman is the largest shopping and entertainment destination in the Sultanate for HNWI. The LED screens, backlit lightboxes, and mupies are strategically placed across mall corridors, entrances, and parking areas as the exposure level is very high. MediaOne managed to do space buying, production and implementation of the new iPhone 14 product launch in Oman.
